Expensive Fujifilm, Please Double Down on the Way forward for GFX.


Fujifilm has rapidly turn out to be one in all my favourite digicam techniques to shoot with. Their coloration science works impeccably properly for my trend and portraiture work. Plus, they’ve been on a mission to make medium format extra accessible than ever. Annie Leibovitz is among the many extra notable photographers to have made the swap to GFX.

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However I’ve been teetering on the fence for just a few months now. There are some things I hope Fujifilm listens to and implements within the close to future. In the event that they took my wishlist for GFX into consideration, I believe they might see much more photographers comfortably swap sooner or later.

Quicker Primes

One of the vital obvious drawbacks of Fujifilm GFX is the dearth of quick prime lens choices. There’s a new 50mm f1.7 slated for 2023, bringing it to a grand complete of three lenses at f2 or wider. That’s not rather a lot. Medium format is slower than full body: a given draw back that we settle for when getting into the system. Nonetheless, the dearth of quick prime lenses prevents many photographers from leaping within the first place.

Fujifilm ought to double down on its future lens roadmap. I might love a 45mm f1.8, 63mm f1.8, and even a 35mm f1.8. Additionally, take into account including just a few huge tilt-shift f2.8 choices. Many actual property and architectural photographers would gladly throw cash at this for a GFX choice. The route of full-frame mirrorless with growing megapixel sensors dictates that this versatility shall be obligatory to stay aggressive within the upcoming years.

Please Don’t Sacrifice Character for Perfection

The search for technical perfection on paper is the latest development for a lot of producers. It’s boring as hell. Among the best options of taking pictures with Fujifilm is how little modifying, if any, is required on the bottom.

Please, please, please, don’t go for precision, as it can necessitate a heavier hand when modifying to get the identical consequence. Lean into that. If there have been one space that would stand an enchancment, it might be bokeh. I admire that it’s not uniform and has some character, however it may very well be silkier. Take a notice from Leica and belief that photographers will make investments accordingly.

Hold Including Movie Simulations

As talked about above, the dearth of modifying required with Fujifilm is a major motive to purchase into the system. Many photographers purchase actions, presets, and elegance packs to emulate movie. The included movie simulations negate the necessity to do it in publish. My favorites are Basic Chrome and Basic Unfavourable, relying on the sunshine temperature. And some extra choices can be met with open arms.

Improved Autofocus

The inclusion of IBIS with Fujifilm GFX are superior additions. Nonetheless, the autofocus may nonetheless stand to see a major improve to its efficiency. That is very true when taking pictures in low mild circumstances with the GFX50s II. I needed to be very affected person whereas it hunted to attain focus when taking pictures with low-powered lighting. Snappier autofocus will make the lineup extra versatile and aggressive.

Excessive ISO Efficiency

I thought-about giving the GFX50s II a five-star ranking till it got here to the excessive ISO print take a look at we do. It underperformed at ISO 3200 in comparison with different lower-end choices available on the market. And at 6400, it was clear {that a} four-star ranking was truthful. A easy firmware replace may probably enhance this for the whole present lineup. Sooner or later, this might be a superb space to rethink. Even so, Fujifilm does grain properly in case you are prepared to embrace it. If 100MP is the place it’s at sooner or later, please embody a 50MP lossless choice. And by no means cease the search for improved processing energy no matter sensor dimension.

Lean Into Retro

Fujifilm is aware of how you can make a horny digicam. Its X-system is an consideration grabber and offers a way of nostalgia when taking pictures with it. I might like to see Fujifilm embrace the identical retro movie dials of an X-T4 and embody them with the GFX system. Analog dials reign supreme over lifeless digital shows any day of the week. How cool wouldn’t it be to have the fashionable design of the X-series in a medium format choice?

Worth Is Nice, However So Is Premium

I’ve been eying the GFX system since I had the pleasure of taking pictures with it. There are plenty of issues Fujifilm does proper. On the similar time, there may be room for enchancment. Medium format is slower to shoot with, however that doesn’t imply it’s alright to settle, particularly with what Sony and Canon supply. The GFX system is meant to be a specialty digicam and is considerably restricted by specificity, whereas an R5 is an all-around workhorse. That’s powerful to compete with.

Alas, I nonetheless see myself investing in a GFX100s. Whether or not I purchase a single physique and lens or a number of relies on whether or not Fujifilm heeds the recommendation on room for development.





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