Creating spec adverts is an unbelievable technique to develop as a filmmaker and photographer for 2 causes: It means that you can construct your portfolio It forces you to assume outdoors the field and create initiatives that might enchantment to the manufacturers you’d like to work with you in the future.
However one extra thought to place into spec adverts is any upcoming holidays which will assist add a selected theme to your initiatives. Cody Jay of Jackfruit Media and Rafal Cwiok of Unplug Productions determined to create a sequence of Halloween-themed adverts for Liquid Demise. Liquid Demise’s merchandise embody easy mountain and glowing water, each flavored and unflavored. Although you wouldn’t count on it by way of their branding.
Cody and Rafal needed to tackle the problem of making an advert for every taste: Berry It Alive, Severed Lime, Mango Chainsaw, Glowing Water, and Mountain Water. Because of the nature of their taste names and time of yr, they determined Halloween can be the right theme to work with. They drew inspiration for every advert by way of the title of the flavour they had been filming, and also you’ll see how if you watch every advert.
Resulting from the truth that this was a easy product shoot with solely three lights, all adverts had been filmed inside Cody’s storage (this additionally prevented the sound of the chainsaw from disturbing the neighborhood).
With the intention to put together for the shoot, Cody and Rafal took a day to plan out their lighting setup. This helped them work out all of the bugs and hiccups forward of time in order that they may deal with filming as soon as it got here time.
“I feel it’s necessary to keep in mind that you don’t need to have a tremendous location to create product adverts,” says Cody Jay. “So long as you understand how to mild, set-dress it effectively, and use the appropriate digicam settings, you’ll be able to provide you with some fairly wonderful adverts.”
As soon as their lighting had been set, Cody and Rafal took the remainder of the day prepping the cans for filming. For the reason that cans had been going to be destroyed, they wanted to discover a technique to maintain them in place. They determined to screw the cans into the desk tops they had been filming on. And they also minimize the cans open, drilled a gap by way of the underside, and screwed them into the tabletops.
“We needed to make it possible for our lighting made the model title clear and simply readable, and that our set decorations complimented the flavors, with out drawing consideration to themselves,” says Rafal Cwiok.
Whereas capturing the adverts, Cody and Rafal received all of the important protection photographs first. As a result of they solely had three cans of every taste, they solely had three possibilities to get the pictures proper. Earlier than filming Severed Lime and Mango Chainsaw scenes, Cody and Rafal practiced what they’d movie. This allowed them to prep for what the filming would entail and catch any errors earlier than they occurred. It was additionally very important that they felt completely snug dealing with a pointy knife and a chainsaw.
Listed here are the ultimate nonetheless photographs created from the shoot:
Concerning the creator: Isaac Alvarez is a business photographer, director, and artist primarily based in Los Angeles, California. The opinions expressed on this article are solely these of the creator. Isaac is well-known for his dramatic portraits that resonate feelings whereas giving the viewer a strong perception into the lives of his topics. His work is a mirrored image of up to date/cinematic. Whereas his photos are sometimes on the sting of any scenario, photographing the scenario just isn’t almost as fascinating as photographing the sides of human feelings. You will discover extra of his work on his web site, Twitter, and Instagram. This text was additionally printed right here.
